What’s it like to learn with AWC?

Initially, I was driven by a curiosity to find out what copywriting was all about. I chose this course in particular because of its brevity (just 5 weeks), the promise of writing formulas that would guarantee results and the glowing reviews from former students.

I found the course extremely practical. The formula approach to putting words together and the revelations in every module kept us moving toward the ultimate goal of writing good copy.

Bernadette is great! I love her humour, her stories and the way she keeps the learning process fun, refreshing and down-to-earth. Feedback is honest but always very positive and motivating.

I loved the challenge of the weekly assignments. Bringing together all the things we'd learnt in that week's module and putting them into practice using true-to-life scenarios made me feel I was making real progress.

The course has shown me that there are many more avenues for my passion (writing) than I ever dreamed and that it is possible to turn a love of words into a 'real' job.

Just do it! The tutors are experts in their writing fields and adept at passing on their knowledge. The courses are practical and will teach you the nuggets of wisdom you need to get those words on paper.

Thank you, Bernadette, and AWC! I've loved every minute!

Fabulous course. Bernadette's enthusiasm for the content and her delivery of the course modules help to make the course engaging and enjoyable. The feedback was encouraging and valuable also.

I really enjoyed the course. I looked forward to receiving the feedback each week, not just on my work but for the whole group. Although we were online, I felt a bit of a connection as we progressed. I enjoyed seeing the different ideas that everyone came up with. Most of all I enjoyed learning valuable skills I hope I can put to use going forward.

The courses are formatted really well. The content is delivered in a user-friendly way. Definitely do it!

A brilliant tutor. Bernadette is a great communicator, personable and has a tremendous depth of knowledge on the subject matter.

I like the style of posting each assignment on the one feed, and hearing feedback on each student. It gives a good point of reference to my own progress.

I have rediscovered a passion for writing and using my creativity.

Bernadette was fabulous. You can tell she has extensive experience and is very qualified to teach copywriting.

I really enjoyed the mix of videos and associated documents, and receiving feedback on assignments was a great touch. It really kept me engaged in completing the course. Thank you.

I now have a deeper awareness of the power of words.

Mark was super helpful with great feedback. Bernadette's tutorials were so informative and I have pages and pages of notes.

The content was great and I enjoyed interacting with other students.

You can make real money and build a career out of something you actually love doing!

I currently teach Literature and English for a living and recently rediscovered my love of writing. I write stories for fun and have done some AWC creative writing courses. I'm keen to explore income streams allowing more flexibility to be with my young family, pretty much exactly as Bernadette discusses often on the podcast. I've followed the podcast for a while: I think copywriting could be good fit for me, but was seeking a bit more training and help with my confidence.

I am a fan of Bernadette, so she was exactly what I expected (and more). So prompt with her feedback and her replies to questions. Feedback was detailed and very helpful. Positive, thorough, funny, real and warm. A great tutor.

The teaching is all focussed on creating a new pathway, or improving your skillset, so it's practical, real-world and applicable. Bernadette is the reason I picked this specific course and she made it great.

Bernadette's feedback was really positive and I was enjoying the tasks > it made me realise that I could do it. I'm okay at copywriting. I now feel much more empowered to start my own copywriting sideline.

The AWC offers quality content from experienced tutors. The courses are accessible on a range of platforms which is fantastic - I listen in the car and watch at home - and the feedback is detailed and helpful.

Mark was gentle but he gave his honest feedback and that was what I needed. He certainly was not wishy washy with his comments.

I have just finished my simple website and I am so proud of it. I wrote the copy and I designed it too. I know I could not have done this without the course.

Do it - it is worth it. I am going to do more courses now. Copywriting will be ongoing for me. I think I will (with experience) be able to do it well and earn an income from the skill.

This is an intensely practical behind-the-scenes view of how to write for selling. The videos were easy to digest and full of practical tips for application. Both Bernadette and Mark are highly encouraging and inspirational as to the possibilities of where copywriting could take you. Highly enjoyable!

Feedback was individual and constructive; always affirming. I enjoyed finding out all the little tips and tricks to selling.

It made me realise that I could potentially make a living from something that I have always been quite good at.

Mark is very knowledgeable and gave helpful feedback. I enjoyed learning how to pick apart an ad and understanding the outlined formulas.

It's given me the knowledge and confidence to try out copywriting as a freelancer. It covered a lot of bases and gave me a good understanding of copywriting. It's a great starting point.

Thank you!

The course is run by industry professionals and you finish job ready upon completion. Takes the hard work out of setting up a business. The scripts and templates are fantastic.

Mark was a fantastic facilitator who even with covid came through and helped us all the way. Bernadette was a ball of energy, which amplified every brain cell in your head to stand up and take notice. Loved the course.

I know I have the ability to make words work. I may not be as well educated as some, but I have the ability to communicate with all.

I have recommended the Australian Writers' Centre to a number of my friends as you help to strengthen their skills and empower people to believe in themselves.

I always thought I was a content writer and that I didn't need to know anything about being a copywriter. Last month, however, I listened to the AWC creative coaching session with Bernadette Schwerdt. An answer to the question "what is the difference between content and copy" really stood out for me. Bernadette said that whatever we write we still need to engage the reader throughout the article, report or book which is about good copy.

After the creative coaching session I immediately signed up to the copywriting course and I am so pleased I did.

Mark was really positive throughout the course. I was a little nervous about the assignments particularly as everyone would be able to see them. But Mark was very proactive in his feedback and I learnt a lot from everyone's assignments. Once I got over the nerves of presenting something in front of everyone, they were really beneficial.

The course really cemented what I have known and should have been doing. So I have a plan and am moving forward with that now. I've just finished my business card, and have a website under construction, and I've started writing blogs. Whew!

Thank you to everyone at AWC. I will do another course.

Here are 3 top tips about AWC's Copywriting Essentials course:
1. You will definitely learn something new
2. You will enjoy the course | you'll look forward to Mondays
3. Your business will benefit from what you learn | your income will increase.

I have a background in writing and editing and wanted to extend my skills and, having recently taken over some content work at my job, I felt it would be useful to understand copywriting at a deeper level.

Coming into this course I was hopeful of two things: learning a little more about how to write copy and feeling more confident in myself as a writer. This course not only achieved both of these goals but did so to a level I wasn't expecting. I feel wholly prepared to be a professional copywriter, which is incredible from a 5-week course. Thank you to everyone involved!

Mark was fantastic and is clearly a font of wisdom when it comes to copywriting. He gave thoughtful and insightful feedback throughout the program. I really appreciated that he didn't just share his thoughts on areas we participants might improve, but also shared what he liked about what we wrote, which I know for me really helped me grow my confidence as a writer.

It was all great! I think the assignments were the most fun. They were well designed and allowed for a bit of creativity. It's also really useful to immediately apply what we've learned in a module to a small assignment to put learning into practice straight away.

It has not only helped me develop my writing skillset but significantly improved my confidence in myself as a writer, not just of copy but also more generally.

I would highly recommend AWC to a friend or colleague. The courses are practically focused, hands-on, expert-led and shockingly affordable for the level of knowledge on offer.

Thanks again to Bernadette and Mark, and everyone else at AWC for this course!

I really enjoyed listening to Bernadette; her style was engaging and informative. Her wealth of knowledge shone through in the content and broke down the principles that were easy to understand.

I enjoyed the assignments - putting them into practice was where I got the most out of the learning.

Coming into this course I had very little knowledge of copywriting. After completing the course, I feel the course has provided me with confidence to write better and more effectively, and also feel a little more confident when searching for the right role for me in the future.

The AWC has reputable, experienced and knowledgeable tutors, easy to navigate the online learning system and provides flexibility to fit around work or kids.

Mark was great. I enjoyed listening to all the feedback. It was delivered in a helpful way and I was able to understand what needed improvement or where I had gone off on a different track.

The course was a great way to kickstart my desire to learn more about copywriting into doable actions. I feel as though I now have the tools to get myself out there and start advertising myself as a copywriter.

It is rare to be able to have tuition and feedback from people who are currently in the industry and have many years of experience. You can't get this from a book. That, in my opinion, is the core strength of this excellent course.

Each module is clearly organized and well-presented. This is supported by feedback that addresses the assignment within the contexts of what the module contains.

The course is enjoyable, user-friendly, stacked with information you need, and presented by knowledgeable and helpful people who, at the end of the course, you can count as friends.

This course does what all courses at AWC do - opens another portal into the world of writing. It's a fascinating place to visit and hopefully, one day, a great place to live.

Loved it. Loved the detail. Bernadette's video tutorials were brilliant.

I enjoy copywriting because I enjoy the challenge of coming up with great words that sell. I now want to pursue freelance writing work in the area where I live.

Thank you so much for offering this course in this way. The flexibility afforded, with the accountability offered, was exactly what I needed to make a start on this new career pathway. I hope to come back and do a further course later this year.

Loved the course content, loved the format delivered in. The tutor was extremely knowledgeable, clear, precise, positive, and confident in what they were presenting. Very constructive feedback on assignments submitted.

It showed me that I CAN actually go out and give this a go, even after just 5 weeks.

I wanted to broaden my writing skillset and have always been interested in copywriting - and previous AWC courses I've completed have been both enjoyable and informative.

The content was great and each week built upon the next well. I love that you can keep the resources. I also had a great, interactive class on the chat which made it more enjoyable.

Bernadette is fantastic - warm, engaging, and explains things in a really clear way. She also gives useful, actionable feedback that improves your skills.

I enjoyed all of it! But I really enjoyed the creative brief process and tips on where to find clients.

I will now call myself a copy writer without feeling shy about it - and get out there and hustle for some work!