What’s it like to learn with AWC?

The tutor was super helpful when it comes to giving feedback and answering questions. I found all of her feedback and input very insightful and informative, especially given how short this course is compared to other traditional ones which will normally take 3 months or more.

It helped me realize my full potential and re-ignite my writing passion that was lost ages ago due to the rat race I've been endlessly caught in. More specifically, I realized that there's so many ways to write a sentence that's concise but still instructive. With the word limits, I had to spend more time and effort thinking up how to write a headline or sub-headline that can deliver enough information and still pack a punch.

Don't knock it before you've tried it. The course offers far more knowledge than what can be imagined. The more you go deep into it, the more you're going to find out you'll love it.

I really enjoy Bernadette's style of teaching and assessing. I found her to have similar wit and humour to myself so I thoroughly enjoyed her ramblings (insert winky face here).

I would absolutely recommend the AWC to a friend. There is no Australian platform like it. I personally like how 'niche' the courses are and at a great price. Honestly, the sound of engaging in a 3-6 month course is nightmarish to me after having already completed a 4 year degree. The courses are quick and extremely practical and relevant.

Just thank you to Bernadette and I look forward to completing more courses :)

Mark was lovely and very patient. He has an amazing range of experience and it was good to have feedback that you're hitting the mark. Definitely helps to build confidence.

I really enjoyed the written assignments, but the most valuable thing was gaining a sense that what I want to do is actually achievable.

If self-doubt creeps in, I am no longer crippled by it. I can move beyond it into a growth mindset - feel the fear and push through. Particularly liked Bernadette's reassurances that if you just say it, no one will question you and doing small things to get started. I no longer feel I need all the "boxes ticked" = analysis paralysis!

Copywriting Essentials was technique rich and highly practical - so much info packed into every module - great way to build confidence and self-belief!

I am an English teacher and have always wanted to write, but have never had the opportunity to learn any specific writing skills I could use beyond the classroom. This seemed like a great way to apply my love of writing with something practical and 'bite-sized' that I could fit around my job.

I enjoyed Bernadette's videos and teaching style. The content was useful, practical and well sequenced, and I really enjoyed the process of writing the assignments. The content in the PowerPoints was interesting and relevant. Advice was practical and founded on experience. Bernadette is a great communicator, and I enjoyed her style of teaching.

It reminded me of how much I love to craft with words. It showed me that I can do this. Now I just need to work out how to fit copywriting in around a full-time job and slowly build it up whilst reducing my other work hours. A fine balancing act. I hope one day I will be able to look back and say it impacted my life in a 'profound way'.

I've also really been enjoying the 'So you want to be a copywriter' podcasts. Finding these complement the course nicely. And they're inspirational too.

Bernadette was so knowledgeable! She has a wealth of information to give and offered the perfect combination of giving a little bit more than she needed to without going off track. I really enjoyed getting some feedback from her and it made me feel like my writing was worthwhile.

I enjoyed the way Bernadette explained things and learning something new.

Hopefully I will be getting a new career out of it!

I didn't understand what copywriting was before this course. Now I feel confident to begin putting myself out there and offering my services.

It's a trusted company, with real people and good course outlines.

Thank you very much for all the great teaching :)

I want to get back into the workforce but in a business of my own and in a career I will enjoy. In 2012, I completed the course for writing Children and YA novels with AWC. After searching the courses on the site, copywriting caught my attention as it seemed to answer the questions I've been looking for.

The tutor was very positive. The feedback was fantastic.

I enjoyed learning that I am capable of writing copy.

AWC courses are really easy to follow and easy to complete in spare time. The feedback is great; being able to hear and see the tutor talk about your work.

After enjoying all 42 of Bernadette's "So you want to be a copywriter" podcasts (some of which I've listened to several times), I wanted to set myself up for success with the Copywriting Essentials course.

I've never come across such a sensational online tutor. Bernadette has a winning personality, a great sense of humour, makes everything easy to understand and does it all with a smile. Bernadette's feedback is genuinely aimed at wanting to help all the course participants be successful.

The course has encouraged me to want to learn more about copywriting and creative writing as a source of income. Along with all the podcasts, it's made me realise that I can earn a great income from something I love doing and that I can choose who I want to work with.

Bernadette was very professional, engaging and encouraging. She always had a wonderful ability of reassuring good work while providing feedback to further improve your work.

I enjoyed the assignments. They were a great way to practice and reinforce what was being learnt.

I've developed more confidence in my writing. I also feel like I have a safety-net now - if I'm stuck, I can refer back to what I learnt and the different tools provided which is so helpful.

The course gives you real, usable and transferable tools for writing.

Thank you!

Bernadette was excellent. I didn't realise until I was doing the course that she was the author of a book I had read, 'How to Build an Online Business'. So I was delighted! Great to have her personally give feedback on our work.

The personal feedback on our assignments was the most enjoyable part.

I now think about active sentences when I write. Also, how to grab attention from the outset. Lots of tips and tricks I will continue to use.

Thank you very much! Really enjoyed it. Great course, highly recommended.

Bernadette was great! She is very well spoken and clearly has a gift for teaching. The way everything was explained made some of the more complicated subject matter understandable. Her feedback was excellent as well, and I learnt even more from it.

I honestly enjoyed the new module opening up every Monday morning and diving right in. I love that you've managed to cram a lot of information into the course without it being overwhelming and have also kept it very achievable to complete.

Copywriting is so much more involved and diverse than what I originally thought.

I now feel confident enough in my writing abilities to begin pursuing a job. I'm not entirely sure which avenue I'd like to go down yet, but I'm already looking at the next course that interests me with AWC so I can proactively figure that out.

The course was very well structured, informative and I got so much value out of it. I had great feedback from Bernadette and I'm keen to get started on another course because I enjoyed this one so much.

Don't think about it, just do it.

The headline formulas were amazing! I have landed my first small copywriting job as a result of this course.

Great courses, wide range of specialties.

I realised I can now use these skills for marketing and promoting my own business as an artist and help other people. It has given me more confidence.

The tutor is very approachable, speaks well and he is very knowledgeable. Excellent feedback.

This course has taught me a whole new set of writing skills that I can apply to a range of media. It was a well-designed course, the videos and handouts were succinct and easy to understand. Now I know some inside secrets! I always thought copywriting and marketing were for corporate people, but now I know I can do it, there's no stopping me. This course has given me confidence to move forward.

Bernadette was fantastic and explained everything really well. Loved the weekly feedback. It was very useful. I enjoyed the assignments.

I would say that it's a very practical course, easy to understand and fit in to your week.

I found each module to be clear, concise and informative. With each module I began to feel more confident.

I enjoyed hearing the feedback from Mark. He was encouraging and provided suggestions when needed, in a positive way.

Having the week to watch the videos, take notes and digest all of the information made it enjoyable. I knew I had the week to get everything done while working full time and I haven't felt stressed or overwhelmed.

I have the confidence to reach my goal of changing careers and doing something I feel passionate about!

Mark Farrelly was fantastic. He was fair in his comments and gave much needed feedback in a positive manner. Bernadette was very down to earth. She didn't sugar coat things which was refreshing. Her content was valuable and easy to understand.

The course was easy to follow, engaging and motivating. I now have the initial skills to start looking into copywriting as a career.

The structure and delivery were easy to follow and interesting. Bernadette is great to listen to, relatable and the content is rich with tips, practical and immediately useful.

I enjoyed doing the assignments, getting feedback and hearing all the feedback, which was useful. All the material (handouts). I feel I will always refer back to these for guidance.

I feel confident and able to see the path forward to making writing (eventually) my full-time job.

The tutor was knowledgeable, well presented, gave constructive assignment feedback.

I enjoyed learning about writing SEO copy and the world of Google. This was so fascinating, and a big “wow, I didn’t know it worked like that” moment.

After just five weeks of learning about the art of copywriting, I am amazed at how confident and energised I feel. With so many wonderful tips and tricks now in my writing toolbox, I know I will be able to get started as a copywriter as soon as I say go!

I loved learning about the art of copywriting. The course was a perfect length and the assignments and weekly readings where achievable, even for me, a mother of 4 children under the age of 8.

Enrol and get started - it will change your life. Great content, flexible, easy to fit around family and work.

I wasn't really sure what copywriting was, I thought I would be out of my depth, but Bernadette was fantastic and so generous with her knowledge. Her feedback was honest and useful, given in such a manner where you didn't feel disheartened, just enthusiastic to try out any suggestions.

I enjoyed the insider insight to the copywriting business, the 7 steps to writing great copy - now I find I am judging all the copy I see. I even enjoy the junk emails I receive.

The course has given me skills to overcome procrastination and to unlock the creativity to produce authentic copywriting - it has reawakened the joy of writing for me.

If you want to release the writer within you then AWC is the perfect place for you. They are a wonderfully supportive writing community.

I really enjoyed the course because it was packed full of practical resources and strategies. I learnt the Copywriting world is a whole 'new' world but one that is now very accessible to me. The design of Bernadette's courses, as well as the way she taught them, left me feeling empowered and excited about next practical steps should I want to take them.

I appreciated Mark's weekly feedback. I loved the highly practical content. I enjoyed Bernadette's genuineness, as well as her communication style and her many examples of the content in practice. I also loved the assignments! They were a great opportunity to 'play' with the content.

As a teacher I've been selling 'learning' for years! This gave me confidence that there is something else out there for myself as a teacher. It is also empowering me to apply my now-honed copywriting skills to other career possibilities.

It's absolutely worth doing the Copywriting Essentials Course. Whatever career direction or place you're at in your life's journey, there's exciting skills to learn, enjoy and inspire your next step.