What’s it like to learn with AWC?

I have been studying creative writing at uni and copywriting is not on the list of units. I wanted to know more about it. The price of the course was attractive and the length of time.

After the course, I am not left wondering about any aspect of copywriting, or what it means to be a copywriter. The handouts are invaluable, and the videos were easy to understand and felt perfectly conversational.

I want to set up a webpage and have a crack immediately. It's a great side hustle to learn and execute. You just have to understand what copywriting actually is.

I was slightly worried that it might be hard and that I would find the assignments too much. I also worried that I wouldn't learn anything practical that I could put into action in my role. Both totally unjustified concerns! :)

Bernadette was so knowledgeable. Her presentation style was very engaging. I found her feedback really helpful. I looked forward to getting feedback each week.

I've already started implementing the tips I've learnt during this course. My writing is much more persuasive. The course has given me more confidence to perform my role. I've learnt so much and am already seeing an improvement in the way I write.

Thanks so much Bernadette. I really loved this course and you're an excellent teacher!

Mark was generous with feedback and always had a positive and light-hearted vibe. Knowledgeable, supportive, open-minded. I felt encouraged by his feedback.

I really enjoyed Bernadette's zingy and infectious energy throughout the course. There were loads of interesting aspects of copywriting that I enjoyed learning about, especially touching on the psychology around peoples' motives behind buying choices. And I really enjoyed the assignments.

It's given me so much more direction and structure - how to convey ideas in a way that really benefit the reader, clarifying features and benefits, utilising the formulas to create flow, and just letting the words speak. It has helped me feel confident and satisfied when writing for my own business, and that's exactly what I was looking for.

AWC's courses are full of quality industry knowledge and expertise, the tutors are great and the workload is very manageable. It's also a very affordable way to broaden your skill set.

Thanks so much for creating these great courses.

I thoroughly enjoyed the course and looked forward to the weekly modules. It gave me the creative outlet I needed.

Bernadette was clearly very knowledgeable about copywriting. Her manner was warm and engaging and, despite her years of expertise, she never claimed to be an expert, even though she probably is!

I enjoyed the chance to be creative in a different way each week. I found myself looking at copy all over the place - billboards, print, screen, newspaper and thinking how I might have written that or how I could use that as a springboard for my own copy.

I've been writing since I was a child and even published a few articles. But I never knew what a copywriter actually did. This course has shown me I can enjoy being a writer, hopefully get paid and be very creative. I can't wait to get started.

If you like any kind of writing, their courses will excite you and give you the feeling you can write. Whether you make money from it is up to you but the AWC certainly gives you the tools to get out there and try.

The tutor was warm, funny, highly experienced and supportive. Made becoming a copywriter seem very doable and took a lot of the fear/self-doubt out of pursuing it as a career.

I enjoyed the assignments and constructive feedback, and being able to learn from Bernadette, who made it all so accessible and easy to understand.

I felt that setting myself up as a copywriter was a real possibility (in fact I am starting up a business now!). My goal is to, within a year, be working for myself as mainly an SEO copywriter.

Copywriting is what I should be doing. I couldn't believe that at 35 I had finally discovered "what I want to be when I grow up"!

Incredibly knowledgeable tutors, accessible and easy to understand coursework; life changing!

Thank you!

Bernadette was extremely engaging, informative and authentic. I loved her personal stories that related to the topic and very conversational manner.

As an introduction, I feel it was great and we covered a lot of content (and examples) that were relevant to my industry which is creative, media and marketing.

It has brought back the joy I had in writing. Now equipped with a toolbox of formulas and insights, I am more conscious of the power of words when used in the right way.

My colleague has already enrolled upon recommendation. I mentioned it was great course that will help with her confidence in writing.

Big thank you to Bernadette for reigniting my writing passion by taking out the fear factor. There is no right or wrong way in telling a story as long as the content is relevant and authentic.

I am a lover of words and I really wanted to make it my career.

I actually really enjoyed the assignments. Mark was great with very detailed feedback. Doing the assignments brought out my creativity again that has been missing from my life for so long.

AWC professionals are guiding you all the way. Don't go anywhere else.

I enjoy copywriting, but was doing it without much knowledge. I wanted to learn the basics in order to pursue it further.

I thought Bernadette thoroughly explained everything and gave great examples demonstrating the fundamental skills of copywriting.

I enjoyed how it was delivered - I thought that listening to the videos was a great way to learn (for me, anyway!). I found it much better than a traditional online course.

I feel much more confident attempting to find my first copywriting job.

Do it! The course delivery method is relaxed and can be done from wherever you may be. Feedback regarding assignments is very beneficial and you'll walk away with a fantastic understanding of the copywriting essentials!

This course is absolutely unrivalled for quality, cost, time and ease of access. I learned many new skills which I put to use immediately and have relied upon in a variety of contexts since. AND, I so enjoyed it! Thank you AWC, Bernadette and Mark!

My tutor was Mark Farrelly, and he was superb! I did not expect to receive such detailed and useful feedback on each of my assignments. Mark gives his feedback by Loom video, and I found this a very engaging, enjoyable way to receive feedback on my work and also to learn from the feedback on my classmates' work. Mark's comments are genuine and always constructive. Thanks so much, Mark!

I can honestly say that I enjoyed everything about the course. However, I especially enjoyed the assignments, tutor feedback, and participation from the cohort.

I have three uni degrees and feel like I was trained to write quite long, wordy, "slow" types of papers. This course has helped me to write more creatively and to communicate meaningful messages in a short, concise way which gets a response / result. I have been applying these skills to help me communicate more quickly and effectively in many contexts - even interpersonally! In terms of my writing, I have gained new focus on making sure every word is purposeful and targeted to my reader / audience.

Bernadette is fabulous. A brilliant teacher and very experienced and knowledgeable about how to get the best from your content writing. Her feedback is so constructive and she makes you feel that you can write anything that will sell!

If you want to get serious about your writing check out the numerous courses at the AWC because no matter what you want to write, you will definitely find the right course to help you.

I'm enjoying learning. Thank you for creating these courses and opportunities for writers and those just starting out.

I got exactly what I was looking for from this course: confidence. I really needed a tour guide to show me the lay of the land in this new industry, introduce me to the terminology, and show me where to find out more. I did not expect to get so many extra templates and examples and so many of my questions answered without having to ask them. The fact that there was a bonus lesson that focused on the exact questions I had at the end of the course left me very smiley about the whole experience - I would definitely recommend this course.

Bernadette's depth of experience shows in the clear structure of the course and her care for the user experience (each topic is introduced when it will make the most sense). Her feedback was detailed and I felt personally seen by her. I admired her efficiency and practical focus.

I enjoyed the lectures but I got the most out of doing the assignments. They were well designed: not too big or off-putting, but by the end of the course I felt I had at least one experience with all the key skills I would need to get started as a copywriter and it had not been traumatic.

This course has been the specific antidote at the right time for me. As a kid, I wanted to write fiction but had neither the organisational skills or the life-experience to back myself in that. After 20 years as an English teacher, I have the organisational skills, a decent bit of life experience, and I discovered I liked a lot of the incidental writing that is part of the job. I was missing the concrete steps to transition from teaching to copywriting and I didn't know what was really inside that box. Now I know it is what I want to do and am making slow but concrete plans to shift my life into this new course - wish me luck!

This course will provide you with all you need to get started in copywriting and enough knowledge to see if this career would suit you. It feels generous - there is always a little more given than expected - and highly refined through experience. You will be in good hands.

Thank you Bernadette - I feel buoyant about the possibilities here. I know I will be working my way through your Bootcamp and Podcast episodes to keep my energy afloat.

Bernadette is just amazing. So experienced and honest with her teaching. I enjoyed the online community with other keen writers, the achievable expectations and the teacher's presence.

I am now clearer in strategic ways to write, power words and the confidence that I actually just may be great at copywriting.

You should look at AWC courses as they will give you the confidence to follow your dream, and upskill you to be the writer you want to be. Such clear teaching style and you will join a warm online community during and at the end.

I feel extremely motivated and confident after completing this course and can't wait to get started on building my database, my website, getting business cards, etc etc. The practical advice on the course was super.

Bernadette was fantastic. Her feedback was always very positive but also constructive. I also thought that the time I had to dedicate to this course in the space of a week was very manageable.

I enjoyed the assignments. I loved how I could apply the techniques to different businesses, services and products and I found the feedback extremely valuable.

For the last few years I have been procrastinating about setting up my own writing business. I have tried various different courses and enjoyed them all and took a Masters in Multimedia journalism. I have also been working running our family business with my husband. This course seemed to highlight the path I should be going down, combining my business skills with writing, and in the 5 weeks I've got my website started, business cards designed and am raring to get started.

It's a very flexible way to learn and not too onerous in terms of time during the week. The practical advice about starting a career in writing is great too. It's not all just about the writing, but the writing part is great too.

I have learned a great deal from every one of the courses I have taken at the Australian Writers' Centre, but this one has been fantastic in terms of being just the right thing at the right time for me to move my writing career forward. Thank you, Bernadette.

I loved the course and feel equipped to start working.

Fantastic tutoring. I loved Bernadette's succinct and clear delivery. It's a blessing to have such an experienced tutor.

It's helped me be more succinct and direct. I'm confident enough to start working now. In fact, I'm midway through making my copywriting landing page!

It's a great foundation to learn more about a style of writing. It's well-structured. It works if you work it!

Thank you!

The skills, tips and frameworks provided in this course have been invaluable in helping me to upskill for a new career. The assignments were enjoyable and directly relevant to the content for the week. The feedback provided was comprehensive, thoughtful and useful. I am confident that what I have learned from completing this course can transform my writing from mediocre to having depth and breadth, beyond what I could have achieved on my own. Thank you for putting together such a useful course and sharing so much knowledge in such a small time.

Bernadette was the perfect person to be a tutor for this course. She was engaging, knowledgeable and easy to relate to. I looked forward to each lesson and found her very easy to listen to. Her feedback was comprehensive, personalised and relevant every week and reliably provided in a timely manner. Bernadette is obviously extremely talented in this field and was very gracious about sharing her knowledge and tips throughout the duration of the course.

I have the confidence to look for copywriting work and charge people for my content, as I believe I have the skills to provide a valuable service to my clients. If I can start to make some money from these skills, I could potentially resign from my current job and pursue a career that allows me to enjoy my parenting life more freely.

The AWC is a highly professional organisation with user friendly online course platforms. The course I completed was well structured and paced and all content was easily accessible.

Just a big thank you! I hope to study another course with AWC in the future, and hopefully with Bernadette as the tutor, as I think there is still much I can learn from her.

Outstanding. Bernadette's expertise and honest feedback was both impressive and well delivered.

I enjoyed the content, the assignments, the teacher's delivery and the network of other enthusiastic Copywriters.

Bernadette was so amazing and really knows her stuff. She made the course so enjoyable. She was a great tutor and I enjoyed her feedback.

The course is fun, engaging and you learn a lot. It has made me want to learn more and practice my copywriting skills.

I was looking for ways to earn money from my writing that I could schedule in my own time.

The tutor was great, clearly experienced, great sense of humour and very positive and encouraging with her feedback.

I appreciate the bonus handouts and practical guidance on actually getting paid work as a copy writer. It made me feel like I could actually go out and start charging money for my work.

I would say the tutors are all extremely knowledgeable; it's the real deal. And it's important in all avenues of writing to feel supported by a community, and AWC does that.

I found our tutor helpful, relatable, easy to understand and she was relaxed in her approach and language. Her experience was woven into every part of the course.

I enjoyed being pushed out of my comfort zone with the assignments, but in a very supported way. I never felt like I was sinking.

I now know how to write copy and I had no idea or experience prior to the course. It's not that hard once you have the tools. If you're thinking about learning how to write copy and you have no idea, then do it.

The feedback was of the highest quality and a highlight to each week's lesson to look forward to. Bernadette is the best tutor. Everything was well done.