What’s it like to learn with AWC?

Bernadette is a great tutor and very generous with her time and knowledge. I have enjoyed every minute of her courses.

Excellent feedback, brilliant resources. I feel I have learned a lot, and there is even more to discover in Copy Club.

All my previous experience adds up to skills and knowledge that makes me more confident to call myself a copywriter.

AWC offers great courses - excellent value, practical and immediately applicable. They are really professional and fun at the same time.

Bernadette is a great tutor - engaging and down to earth with a wealth of experience. I had a great group too - who were kind and supportive towards each other so that made the experience all the more enjoyable.

Bernadette's feedback was prompt, clear and actionable - and she's great at delivering it in a kind and direct way!

The content was fascinating and has opened my eyes to the layers of technique that go into the copywriting and SEO copywriting that surrounds me every day.

It's pushed me out of my comfort zone to take those first steps to launch my own business. It now seems achievable.

AWC provides good quality courses with clear instruction and handy resources to help you up-skill, re-skill or learn a new skill.

Keep doing what you're doing team!

I was not expecting the depth of information. The subject matter covered is really impressive.

The tutor was professional and super experienced. I enjoyed Bernadette's tutoring style – conversational, easy to digest the information and her guidance throughout the course was logical.

The course provided me with a lot more confidence to progress my love for writing and not put it off any longer.

If you've ever wanted to improve how you shape and sharpen your content, this is a great course to start with.

This is actually one of the best and most relevant courses I've ever completed. Often you leave a writing course feeling a little underwhelmed, but I can't say enough about this course or Bernadette. I've now started listening to her podcast - also really informative and engaging.

I've worked in corporate communications for 20 years but never once considered that I write copy. I'm looking to change pace next year and wanted to learn more specifically about copywriting and gain confidence to back myself - and to be honest, see if I really had been writing copy all that time!

I had no hesitation about enrolling, and was really excited, but I was also nervous about whether my experience in corporate writing was enough. Imposter syndrome is most definitely real!

This course has been brilliant - so practical, informative, and engaging. I'm really glad I found and decided to enrol. I've loved listening to Bernadette's insights, practical tips, brilliant advice and constructive feedback. Thank you, Bernadette. You've given me the boost I needed to get started on my freelance career.

The entire course has been really enjoyable, but I've really loved the tools and resources which have helped support the practical learning. It's all been fantastic. I'm about to enrol in two more AWC short courses!

Bernadette was great - knowledgeable and clearly an expert in the field. She provided actionable advice and easy-to-use formulas. This has given me confidence to pursue copywriting as an additional income stream.

AWC offers quality courses that can jumpstart your writing career. Practical assignments, fast-moving content and great tips.

I have a deeper understanding of the area and feel confident to pursue jobs now.

Thank you, Bernadette!

Bernadette was extremely helpful in providing constructive and thoughtful feedback. I enjoyed the wealth of knowledge and templates that was made available to us.

My writing and my informed thinking regarding my writing is well developed thanks to this course. A great resource for business owners or anyone working with creative elements.

I have always enjoyed writing, both fiction and non-fiction, and would like to earn some money doing something I enjoy (for a change)!

There is a lot more to copywriting than I imagined, but I now believe that it is something I can learn how to do.

Bernadette is obviously a very experienced and talented writer and teacher. I really enjoyed listening to the lectures - everything was very clear and was also entertaining! I enjoyed doing the assignments. Within the given parameters, there was plenty of scope for creativity.

The whole course was interesting, practical and enjoyable. I almost believe that I can do this!

The courses I have done were high quality, well organised and easy to access.

Bernadette seemed very well experienced and capable at transferring her experience to myself and the other students. Her feedback was clear and supportive.

I enjoyed learning the "tricks". These tips and templates of copywriting have made me more efficient and confident in writing copy quickly.

I've been thinking of changing career for quite some time, and certain circumstances occurred to give me the push I needed. I'd see the Copywriting course mentioned in emails and was impressed with Bernadette's background.

I feel like I've had 6-12 months' worth of learning condensed into 5 weeks. The course content is very wide and deep, with all the right pointers if wanting to learn more detail (such as SEO). I thoroughly enjoyed the course and am really excited to make this new career move happen.

Bernadette is an outstanding tutor - she is very open and generous with the material provided and the knowledge she shared. I really appreciated all of the practical, real-world tips she dished out throughout all of the modules. Her feedback has also been invaluable.

The assignments each week were also really fun - not too overwhelming, and really helpful to understand the process of copywriting.

I feel so much more confident about making money from writing - this will be life changing for me as I want to give up my 'day-job' and make a full-time career from this.

There is a formula and process you can follow to create great copy. This makes me happy because I'm quite an analytical person.

AWC courses are full of practical knowledge you can start applying straight away. You are learning from highly skilled instructors who are out there walking the walk - their practical advice is like having a personal mentor guide you.

Thanks so much and hopefully you see me out there as a real, bone-fide copywriter very soon!

I was starting a new job and needed some tips on copywriting - something I had done organically throughout my career but, with no formal training, I felt I needed some guidance.

Bernadette was fabulous - humorous, clear and concise, with great genuine feedback.

The course gave me confidence to start a new role and introduce myself as a writer. It helped with the imposter syndrome.

The AWC has lots of varied courses to suit any type of writing. The tutors are professionals working in the industry and have plenty of good tips.

I am really impressed and very happy I took the plunge.

Mark was very friendly, approachable, and eager to share his insights. From the get-go I realised that he knows the industry inside and out. He offered us a range of practical tips, from both sides of the client and the experienced copywriter. I enjoyed listening to his constructive and encouraging advice, especially about my writing style and the persuasive art of marketing through the written word.

I really enjoyed the fact that the instructors and creators of the course distilled the essentials of copywriting and delivered these into sizeable, easy to digest online content. They did not throw volumes of information and content on each module. The well-planned modules (audio, PowerPoint, and handouts) catered to and fit around my busy schedule. I could listen to the audio whilst going for a walk, and then review the presentation afterwards. In particular, I love the practical, concise assignment activities. I love how Mark gave the feedback on each of our work, whilst allowing us to listen to his feedback on other people's work - just like in a face to face classroom environment.

Overall, this amazing course has given me confidence to seriously pursue copywriting as a side career. I cannot wait to learn more (SEO, UX and starting my own copywriting business).

I highly recommend AWC's copywriting course to everybody. I learned that the essential elements of copywriting are not just handy for marketing. In fact, these are very crucial in persuasive written content, ensuring that your words can drive engagement, action, as well as creating impact.

Thank you very much Mark and Bernadette, and I am looking forward to the Copywriting Bootcamp and taking more copywriting courses at AWC. Thanks to you, I feel more confident in creating my copywriting portfolio, and hopefully build a writing career.

Bernadette is a great teacher with an obvious deep knowledge of copywriting.

The assignments/writing exercises were the best part of the course - a chance to apply the skills.

I'm now aware of what's needed in copywriting as opposed to the news writing I've done throughout my career - they are quite different.

I did my research to confirm that it was Bernadette's course that I wanted to do in Copywriting, and after comparing her to the competitors, I was happy with what I'd learned about Bernadette, and keen to proceed in my learning journey with her.

The course contained the right amount of information and exercises, without being too overwhelming for me. I was also able to complete it in a timely manner so that I could start implementing the knowledge quickly. I'm keen to do the other courses in Copywriting now too, with the SEO, and the Business course as well.

Bernadette was brilliant. She kept the learning and tutoring on point, entertaining, and efficient.

The course had in it all that I could learn and apply, plus included some well-thought-of resources. Thank you very much for starting me in this career.

It's given me the confidence to go and do something I've been curious about (copywriting) for some time. I've always thought that being involved in the world of advertising would be fun and creative. Now I have something valuable to contribute to this field, and I'm excited to proceed.

During the tutorials I probably thought several times, as I listened to them, "I'm so glad I chose to go with Bernadette. She's really knowledgeable, fun, and kind." Really, it was the teacher and her encouragement that made me feel like, "I can do this." :D

Choose AWC, and learn from Bernadette. She and her courses are amazing! You'll learn heaps, and graduate, ready to fly.

Just a heartfelt thanks :D

Bernadette was fantastic at delivering tutorials that were super clear, engaging, and easy to follow. Her feedback was always very thorough and encouraging.

I really enjoyed completing the assignments and listening to the feedback, as I tend to learn the most while doing.

It's given me the confidence to pursue a career in copywriting.

100% do it, you won't regret it.

Just a big thanks to Bernadette!

The course content was presented in such a clear and simplistic way, it made the online learning experience super easy and enjoyable.

I found Bernadette's teaching style to be absolutely fantastic. She delivered the content in a super casual and frank tone which allowed us to connect with her easily and quickly (keeping in mind we have never met in person). Not only did she firmly guide us in understanding the key concepts using real-life examples, but she also encouraged us to maintain a sense of curiosity and fun in our work - which is a motivational boost for me!

I enjoyed the high quality of the course content and delivery by the tutor, the easy access to our learning platform and the promptness of AWC staff in replying to our queries.

It has opened my mind to the creative and fun side of advertising and how I can 'play around' with words depending on my client and target audience.

Super easy and fun learning that caters to an array of writing interests. There's bound to be a subject or field that you can enjoy, whether for personal or professional development.

Thank you for making the last 5 weeks of online learning enjoyable for me!

As a newbie freelance writer with a long-ago career in advertising, I needed to dive into copywriting skills. A few years ago, I enjoyed learning with Bernadette in a Local Government upskilling initiative plus my husband's business has engaged her for a workshop. To be honest, I was uncertain I would learn anything new!!! How wrong I was.

Bernadette's delivery style was warm and engaging, and her content was highly relevant. Leveraging her industry experience, she provided practical insight and useful steps in each learning module. Generously sharing key copywriting tips and skills, there were many powerful 'aha' moments!

I enjoyed unravelling copywriting concepts and re-learning what I thought I already knew, but didn't! I have a bag of new tricks! I'm looking forward to practising the skills I learned and adding them to my offer.

AWC courses pack a punch! I've done 5 courses so far, and every session, topic, module and presenter has provided me the real tools to improve my writing practice. If you're thinking about tweaking an area of your writing, or even if you just want to get started but don't know how, just dive in. No regrets!

I've listened on and off to So You Want to Be a Writer, and have been aware of the AWC courses for some time. A recent redundancy gave me the time to enrol and learn a new skill.

Bernadette was fantastic. Her feedback was amazing, and being able to listen to the feedback for everyone was very instructive.

I enjoyed trying something new, learning a new skill, feeling more confident with my own abilities.

It has helped me realise how transferable the writing skills I have developed through curriculum writing are to different genres.

The teachers at AWC are top-notch and really know their stuff, the personalised feedback is invaluable, and the flexibility to do it in your own time helps anyone fit the study in.

I enjoyed the class, the tutor's skills and approach and the format. The tutor was knowledgeable, personable, engaging. I enjoyed seeing other students' attempts, too - it's good to get a rounded approach.

Really loved Bernadette's teaching style, personality and feedback. For me, the main takeaway was detail & specificity. The more words you use that relate to the target market's concerns the better.

I enjoyed the content and resources. The homework is designed to be very actionable and digestible. I didn't spend hours on it, but it targeted all the key skills which were put together at the end. Really well-designed structure.

I'm much more confident with copywriting and writing in general! It got the writing floodgate open. I never thought of myself as a writer, but I really do write a lot in my current job. Others in my organisation have called me a wordsmith before but I really didn't think so myself. Now I feel like I really can own that. I now have the tried-and-true tools to guarantee my work is at least above-average in its ability to incite action. With more practice, I can get quite masterful at this!

Took my copywriting to the next level. Ties together a lot of what I already did instinctively but now I have a handy checklist to ensure I'm always following best practice. Made me more confident in my writing. Highly recommend the course to anyone who needs to write to sell or influence (which is ALL OF US!)

The tutor was brilliant. No negative feedback at all. Very knowledge, clear and easy to understand.

I enjoyed the handouts we were given as resources for our future, I enjoyed the fact the course was online and self paced, I also enjoyed all of the assignments as I found them challenging but also really fun!

I feel like I now have more confidence when writing copy since learning about the headline formulas, features and benefits, linking words etc. I feel like it has made me a more confident writer.

I would say that the course content was outlined perfectly, that there was a right amount of learning/assignment, that it was easy to understand and that it was challenging but fun.