How do book covers sell?

Designing a book cover can be a daunting task. Where should you start? How can you make it look good? What should you avoid? Is Comic Sans font really all that bad? (Answer: yes.)

Sure, creating a book cover may not be as complex as writing a novel, but it has its challenges. It’s easy to design a BAD cover. But your words deserve more – and you deserve to have high expectations.

To enjoy the book cover design process – and the result! – it’s important to put in the prep-work. In this course, respected designer Julia Kuris will help you take your first steps to your cover success. In it, you’ll discover:

• The 5 must-haves on your cover
• Designing for your target audience
• The book cover rules for your specific genre
• The 6 most common mistakes authors make with covers (don’t make them!)
• How to choose the right font and visual imagery
• Your 5-step plan to cover success
• The psychology of colour
• The difference between fiction and non-fiction cover designs
• Deciding if you need to hire a designer, and how to brief them for success!

If you already have a great idea of what you want your cover to look like, this course will help you bring it to life. Or if you have no idea, we can help you get there.

Please note that this course focuses on books for adults. It does not focus on picture books or novels for younger readers.

With our steps to success, you too can create book covers that sell. We look forward to showing you how!