What’s it like to learn with AWC?

As always, Bernadette's wisdom has been a great source of education. This course has pushed me in the right direction to truly become a freelance copywriter straight out of the gate.

Subsequent to finishing the course, I realise how much I learnt. It has changed the way I write my blogs and I am getting more enquiries. I write with more of the reader in mind and the opportunity to increase organic search for me. I feel more confident publishing my own blogs rather than using PLR.

It is a high-quality course and the structure is suitable for non-writers.

Bernadette is an extremely knowledgeable and valuable guide to all things copywriting. She gave many helpful tips and advice on topics related to what she was teaching us, which were obviously intended to help us in our copywriting journey.

I enjoyed the practical tips and tricks that make SEO copywriting relatable and implementable into real-life. It has helped me find meaning and excitement in my everyday job writing blogs etc for my work.

Just do it. Somehow, in only a few weeks, AWC can turn you from a hesitant beginner to a master wordsmith with all the tips and tricks of the trade.

Love, love, love what you guys do.

I've done a few of Bernadette's courses and I feel very comfortable with her content and delivery. Bernadette is a professional communicator - it shows in her clear, fluid and seamless delivery. I learn a lot just from hearing her present.

I now know where to find SEO when the need arises - and it helps me to think in a particular way. Thanks once again.

Great, practical, useable information. I've used the reference sheets and they're a resource I'll use for years to come.

Bernadette is great. Feedback is clear and positive, and suggested improvements are always clearly articulated.

Easy to follow, and great flexibility. I'm introverted, so the learn in your own time factor helps a lot. It's given me the tools and confidence to add SEO writing (and greater knowledge on SEO overall) to my consulting services.

Don't hesitate. Great courses, great tutors, and great flexibility.

Wonderful delivery. Bernadette was clear, concise, inspiring, and pleasant to listen to. Her feedback was extremely helpful and detailed.

I enjoyed the homework as it provided that practical application that I am craving to implement in my business.

Go for it! Gobble up their courses! They are great!

I had previously completed Copywriting Essentials and knew that Bernadette would give good, practical advice on how to break into SEO copywriting.

I thought it may get quite techy, but it didn't - everything was explained in a very user-friendly way.

Bernadette was a fantastic tutor for SEO Copywriting (as she is for anything copywriting!)

I enjoyed the common-sense approach without jargon. Feeling much more confident to tackle anything 'SEO'.

It was practical, topical and I haven't seen other courses covering this topic.

Bernadette provided great feedback - she always had something constructive to add, but also found something positive to say as well which helps with motivation!

I am now picking up on the SEO techniques mentioned in this course whenever I google something. The tips are very practical and applicable for setting up any kind of business.

The courses are practical and informative. The feedback provided on work is extremely constructive and the format is very convenient. I particularly like that most of the course work is listening to audio which (during lockdown) has been great to listen to on daily walks!

I've really enjoyed the course - thank you!

Bernadette is thorough and gives clear explanations and instructions. Great detailed feedback on assignments!

I've learned the skills to be more strategic with content. I love the practical, hands-on nature of AWC courses.

Bernadette is the best presenter!

The handout summaries are great. I also took many screenshots of the various diagrams and infographics Bernadette shared. There was a simplicity to the course structure, making it really clear what to focus on in the realm of SEO copywriting.

I go off on tangents looking at competitor websites and their DA scores like it's a sport :-D

I got confirmation that the SEO stuff I'd originally completed for my previous company website was the correct thing to do, which is a huge relief. Now I'm confident that I know that and I can do it better in future.

Now I have completed all 3 copywriting courses, I feel confident in this continued professional learning and how it relates to my on-the-job experience. I think it's a very worthwhile course, even for keeping up to date with best practice techniques.

Thank you, Bernadette, and AWC for this course!

I had already done a self-study course with AWC which I really enjoyed, and then wanted to learn about SEO for our website. I liked the 5-week length of the course, so I could really focus on the topic.

I found Bernadette to be very easy to listen to on the videos, and her chatty style of presentation was engaging. It has left me considering doing another of her courses. Her feedback was extremely helpful, and gave me confidence in my ability.

It is now clear to me what SEO copywriting is all about, and I actually enjoy it! I now have lots of great ideas to implement on our website.

If you're interested in writing, definitely go ahead and do a course. It is so worth the investment, and will save you time trying to do your own research on the topic.

Great course, thank you Bernadette.

Bernadette has a lot of knowledge and shares it willingly. She gives personal feedback that is helpful but at the same time supportive and shows us how to improve our work. I've done three courses with Bernadette and loved them all! Thank you :)

I enjoyed the assignments. They were practical tasters and gave us a challenge in a supportive environment.

Whilst doing the course I was also building my website. I was able to apply my new knowledge to my website and make sure that it has every chance of being found!

I took Copywriting Essentials and loved it. This was the next step.

Bernadette is a great mentor and delivers the course material clearly and concisely. Her anecdotal infusions are funny and enlightening. She is amazing.

I liked the balance between the more technical info and the pure copywriting content. The best part was listening to the review of the assessments - this is where I saw the ideas in practice, learning from others in the course.

I've already started writing blogs for other people (thanks to a course with AWC years ago) and this gave me a deeper level of understanding about structuring keywords for improved writing and SEO results.

I saw it on an AWC newsletter and it was timely because I was just quitting my job and looking to build a more creatively based work life (with more balance!) after a long career in advertising and marketing research.

I was surprised at how engaged I was in the topic. Every lesson seemed interesting and exciting. I could see how this built on my past experience and how I could parlay that into a new skill that I would enjoy and be stretched by.

I liked the flexibility of a-synchronous learning and the deadline was easy to meet. Homework was a great tool to embed the learning and yet was not too onerous in terms of time and the amount of work involved.

I feel very confident about what SEO copywriting is, how it will be useful to me in building my business and secure in knowing I have the tools and materials as backup if I need to refresh my memory.

I thoroughly enjoyed the course and have now signed up for Copywriting Essentials. Thank you, Bernadette, and all at AWC!

Bernadette is excellent. I previously did the Copywriting Essentials course and loved her manner.

It has inspired me to explore the possibility of offering SEO services as part of my VA business.

I really like Bernadette's teaching & feedback style - it is super helpful, insightful and relatable. Thanks Bernadette, I really appreciated everything!

It was easy to follow and I looked forward to listening to the new lessons each week. They were engaging and relevant - thankyou!

It will help me on my freelance journey - it's given me confidence to go ahead and offer SEO services to my future clients!

AWC courses are relevant, easy to follow and a great insight to how someone can improve their existing skills, or learn new ones!

To a certain extent, I've felt like I've had a virtual mentor over the past 5 weeks. Someone to kindly advise and gently push me on.

Bernadette delivered the lessons with humour, clarity and words of encouragement. Her feedback was far more detailed and personalised than I anticipated, which meant that I really valued (and looked forward to) hearing it.

I enjoyed being forced out of my comfort zone in having to deliver homework on time each week and to also more closely examine how I write each day.

It's strangely encouraged me to do more creative writing and to be a bit kinder to myself about my decision to go down the path of copywriting. Suddenly I'm receiving more cold enquiries from agencies and recruitment consultants about potential roles or work. Even if they don't eventuate, they're a welcome boost to my confidence!

So much of the content in this course brought together what I'd learnt in the Copywriting Essentials course. I pulled out and used many of the handouts from the Essentials course to write for the SEO course (although most were provided again anyway). This was a great way to nail-in the techniques, get more practise and learn how they apply to SEO.

Bernadette is simply fabulous. Her feedback on each assignment is detailed and customised to each student in the course. I also got a lot out of hearing her comments on the assignments of my peers - what works and what can be enhanced.

I enjoyed the assignments. They really kicked my brain into gear. Each time I handed them in, I felt a sense of achievement and like I'd really learnt something.

I now know that I can do this, that my work is as good as my peers. I just need to start.

Australian Writers' Centre courses teach skills that you can really use. They are low on academia and high on practical tips and templates you can use straight away.