What’s it like to learn with AWC?

The specificity of the course and ability to apply immediately in a work setting was greatly appreciated.

The tutor was positive with effective and meaningful feedback.

It is great to get into a short course program with broadly recognised quality of delivery to kickstart growth in writing skills.

Bernadette was very well spoken and had a great sense of humour which made the lessons enjoyable. She was clear and concise and the handouts were thorough. I will be printing them all out to refer to in the future. Bernadette was very professional and clearly very knowledgeable.

The assignments were fun and the information was very common sense and relatable unlike some courses which rabbit on about theoretical ideas.

I have a clearer idea of the profession and the notes will make it easy for me to refer back to things. I feel more confident in pursuing copywriting as a job.

The course content was very informative, the tutor was very professional and likeable and the time investment was easy to manage into my life.

Thanks for everything and I hope to return to add another course under my belt soon.

I have entered into an adventurous world of word power to influence and bring attention to products / services.

Mark is encouraging and gives detailed feedback of each student's write-ups, highlighting certain good or great lines. I have more confidence in how to phrase headlines and respectful of word count.

All the lectures are well-presented and easy to follow. Having weekly feedback from Mark and seeing other classmates' high standard of work made the entire learning experience fun and enjoyable.

Excellent material and structure to the course. Love the templates and guided questions for potential clients.

If you wish to establish a career in copywriting, do all the courses at AWC. Every module is jam-packed with information to help even a newbie get started. Looking forward to the feedback weekly is the fun part of this course. Thank you to all the tutors and staff at AWC!

Thank you for the Bonus material at the end!

I have loved every aspect of this course. Bernadette's videos were clear and insightful. I found her examples extremely relatable and current to where the world is at.

At age 56, I wanted to 'freshen up', sharpen and bring my copywriting skills into the digital age. I was keen to learn the nuances of writing for the web and social media platforms. I worked in marketing communications for more than 15 years. Copywriting was what I enjoyed the most. So, after a career gap of around nine years, I returned to work as a volunteer committee member to manage a local basketball club's social media for three years.

A few months ago, I dove into the world of freelance work. I registered my copywriting and marketing communications business. Then a case of imposter syndrome slapped me in the face and some self-doubt crept in. I thought the best way to conquer those feelings was to do the Copywriting Essentials course.

For a fleeting moment I thought I might be of an age where it would be a little late to embark on a new learning venture. However, that thought quickly disappeared as my appetite to learn and challenge myself grew.

I will say that I was pleased to learn that the fundamentals of writing copy are the same as what I had learned in a public relations writing subject that I did as part of a Bach Bus (Marketing) degree. However, the extra tips, tricks, steps and templates that Bernadette gave were invaluable. They were fantastic to use while doing the assignments and gave me so much extra confidence.

Mark was fantastic. His weekly feedback was positive, constructive and helpful. The positive feedback was a great confidence booster.

I enjoyed the flexibility of the video lessons and the real-world examples. I also enjoyed the assignments which helped solidify the learnings.

I found the feedback very encouraging and helpful. I liked the variety of the subjects and the clarity of matters. The handouts are great and very clear. It was good to be stretched in my thinking.

It's made me think more about what way I should write in particular cases. I should think more about the target audiences. When I write my newsletters, I do picture the people I am writing to and reflect that, but I need to do it more generally.

I would definitely recommend the course. The video lessons and handouts are well balanced and it's easy to go back and revise or revisit what has been said. I like it because it's Australian - straightforward without too much hoopla. It's well priced. The feedback is directed straight at the assignment, not generic feedback so the personalised nature really makes a difference. You feel as though the tutor is really interested in you.

I've recently started a new position and found my copywriting skills lacking. I did some online research and the AWC course content really appealed to me, the course length was appropriate and I liked the online access.

Mark was great, feedback was constructive and insightful.

The SEO section of the course was incredibly useful to what I'm doing. It made me take a different approach to my work, and I've already seen improvements in our company SEO standings.

AWC courses are enjoyable, accessible and useful.

Mark was kind and informative in his feedback videos. He always focused on the positives and sandwiched any constructive feedback.

I enjoyed completing the assignments and listening to the assignment feedback - it was a good opportunity to test the waters and learn the basics.

It is an easy, pleasant course that doesn't require much of your time (for me, approx. 3 hours per week). The assignments are very small, manageable and well explained, so nothing felt overwhelming. It has opened a door for me to explore copywriting as a career / side job.

I've always been interested in copywriting and wanted to do some formal learning, so I had a look at the course outline and loved the full scope of things I'd be learning and was very keen to get on board!

Mark was great! He was always so positive and encouraging and I loved the video feedback. The assignments were lots of fun and helped us apply what we learned specifically from each module.

It has given me confidence in my copywriting ability, which will allow me to push myself to apply it more in my current role as well as the possibility of doing some freelance copywriting.

Do it! It's great fun, you'll learn heaps, and it's easy to manage each module at your own pace each week.

I currently do blog writing and social media posts at my work and lacked confidence. I wanted to learn key strategies to help me advance.

Mark was friendly and I appreciated the feedback. I enjoyed learning new things and participating in weekly assignments. I am more confident writing copy and my copy is better overall.

I was attracted to the comprehensive course outline and the condensed 5-week timeframe of AWC's Copywriting Essentials. It meant that I could easily balance developing a new skill and completing the course with full-time work.

Both Bernadette and Mark were incredibly knowledgeable and supportive. I got so much out of each module and from the weekly assignment feedback.

I enjoyed the practical resources and opportunities for applying the content covered each week. I am so grateful for how clearly each concept was covered, and then the immediate opportunity to apply my newfound knowledge and receive timely feedback allowed me to practice each skill and gain confidence that I had understood the concepts.

This course has given me the confidence and tools to pursue a freelance copywriting career. Knowing where and how to start is the hardest part and Copywriting Essentials covers just that.

If you have ever had the desire to start copywriting but feel overwhelmed at the idea of starting something new, Copywriting Essentials is perfect because it breaks it down into clear and achievable steps.

I was keen to learn/refine a skill that I have been dabbling with for many years into a skill that could be used to generate income as I look to move into semi-retirement.

The tutor was very knowledgeable, of course. I felt that she conveyed ideas in a simple and easy to understand way.

I always found the assignment feedback the most beneficial and enjoyable. I felt I got the most value from Bernadette's take on what I was trying to convey in the assignments.

I now have confidence in myself that I can do it. That is, I have always suspected I could but to actually sit down and make it happen without external input or using ChatGPT gave me great confidence.

The course is 'real world' and 'practical'. It is not too academic. The concepts given were then translated into how they could be applied in the real world.

The course was far more valuable than I expected. Clear, concise, articulate yet easy to absorb. Cleared any weak points in my writing.

I enjoyed the tutor and her style of teaching.

A must do course for any copywriter.

Mark was very pleasant and positive. He provided feedback on assignments very promptly.

I enjoyed how easy it was to complete in my own time, the quality of the content that was delivered, and the professional experience of the course presenter and tutor.

I am planning on changing careers, to start my own copy and content writing business. The course gave me the information and confidence to keep moving forward with this plan.

Loved the detail of the course, particularly for a starting point. The bonus module on how to find paid copywriting work is a fantastic value add-on too!

Mark was fantastic - he provided detailed feedback videos on everyone's assignments weekly, and was very responsive in the classroom chat if you had a question for him.

I loved the breakdown on how to write great copy, from headlines to creative brief to SEO, and then combining it all by writing long copy in the last module. Video lessons were easy to follow, and handouts were very informative.

I loved every minute of it!

It opened my eyes to following tried and tested formulas and templates to write more efficiently and succinctly. I learnt more relevant info in the SEO copywriting module than I ever did in my three-year marketing and PR course at uni!

Definitely jump in and do it! The modules are easily digestible and the weekly assignments consolidate learning just enough so that you can get them submitted by the deadline around your usual work schedule and other commitments.

Looking forward to taking up the SEO copywriting course later on down the track, once I've dipped my toe in some freelance copywriting work.

As a marketing professional heading towards the end of my full-time career life I still have the passion and desire to work post retirement. Copywriting is something I have dabbled with over the years but wanted to gain a more comprehensive understanding of the skills required to successfully freelance in the future.

The course challenged me to write conversationally and from the perspective of the audience rather than as a marketer. Yes ... I know this point and have provided feedback to creative teams along this line. But actually doing it myself I found enjoyable and enlightening.

The AWC provides accessible learning content that focuses on developing real-life skills for copywriters.

I would recommend this course highly. Well put together. Both Bernadette and Mark were excellent. They both had very accessible and personable styles of delivery,

I enjoyed the actual writing to the various briefs. It has made me considerably more confident in my abilities.

Don't be afraid. Start and enjoy it.

Everything was covered in the course. Learnt the art of copywriting in just five weeks!

Take this course if you are looking to gain new skills or have an additional source of income. It's worth the time and money!

The tutor was very knowledgeable and generous with his time providing feedback in video form. I enjoyed the assignments and feeling satisfied with my entries on tight word/character counts.

The AWC provides a structured but low stress and low contact option for short writing courses, with some tips for the real world.

Bernadette was inspiring and encouraging. Mark Farrelly was clear and concise in providing weekly assignment feedback.

The course was clear and professional. Modules presented the what and how of copywriting in an easily digestible format. The steps to writing headlines, the reasons for word choice and for writing short sentences were useful. Knowing why people buy and being shown a formula to ensure the right elements make their way into your copy was most valuable.

It's affirmed for me that copywriting is a real option for life purpose and income source. It's creative and it's strategic, which plays well to both my personality and structured thinking style. I now see copywriting as a real option in my personal reinvention and I'm keen to explore this further.

The course material was very encouraging and helped to build confidence. The formulas and steps were super helpful. I also liked the way it was spaced out as it fitted in with my work schedule.

I used to be a features writer in print media and this is a completely new way of writing.

Bernadette said - have fun, we're not saving lives. It hit me then not to get too stressed about it all. I currently work in mental health which does somewhat save lives so this really was a revelation.

AWC know their stuff; would highly recommend signing up today!