Erin Burrows 3 years ago

The tutor was very engaging to listen to. Knowledgeable. Provided personal experiences as examples. Most importantly, provided tailored feedback, making this course personable and student-focused.

I enjoyed putting the course content into practice through the assignments. Thereby showing us, we CAN do it!

By giving me the tools I need, the course has bridged the path forward for me to start out! Now, I just have to find self-confidence to overcome imposter syndrome lol.

Lisa Mason 3 years ago

The tutor was down to earth, easy to listen to, knowledgeable, professional. The homework modules were quick and easy but also fun

I feel like I now understand what copywriting is which has meant I am more confident in exploring this option as a potential career change.

Iris Cassell 3 years ago

Bernadette provided fantastic content that I felt was really good value for the cost of the course. She was easy to understand in the video modules and it was very easy to follow the course process and expectations. She gave very constructive feedback to everyone. I gained confidence after the feedback and am now a bit sad that I won't have anyone telling me that I have done something brilliant next week.

After the initial shock of the publishing of our warts and all copy to everyone, I found it helpful and I learned a lot from others’ input and their creativity.

I have gained confidence and now just want to do this for life.

Jazmin Saetrang 3 years ago

I absolutely loved learning from Bernadette! I learned so much each week and it was really cool to watch my writing get better (and easier) just with a few tricks. Her feedback was always so encouraging as well as helpful. I was really able to learn from it and see things I could do to improve next time.

I loved it all! The videos with the audio was really engaging and the content was amazing. I loved that all the assignments were really practical and we actually got to put what we learned into action.

My ability to come up with things to write has taken off. Having a guide for how to come up with and write copy has been so fundamental and I feel more prepared than ever to get running with my freelance writing business. So, so thankful I chose this course!

It's absolutely worth the cost and I can personally recommend it. I'm excited myself to take further courses in the future!

Hannah Brooks 3 years ago

I didn't know what to expect but I really enjoyed the course, and really learnt some great new skills from it, so thank you.

Bernadette was great. Really engaging delivery. Great tips for structuring content, which is what I was after. She inspired me to think about things differently for my writing and my business.

The assignments were good, and feedback useful. All in all I enjoyed the course.

Rose Grubits 3 years ago

The tutor was excellent. It was interesting to have feedback provided in audio form, rather than just written.

The videos were easy to watch and well structured. I loved seeing what all the other students were coming up with. Also enjoyed listening to the feedback and hearing Bernadette's thoughts and ideas on our assignments.

It has given me new confidence that I could 'put myself out there' as a copywriter and potentially create an income stream from this. The course has shown that copywriting is not especially difficult, but that there are formulas and 'tips' to use to give the copy more impact and make it more successful.

The formulas (and tricks) explained in the course are all definitely being used out there in the 'real world', especially in advertising. And once they're pointed out, you start seeing them everywhere!

I'd say that the course is a good introduction to copywriting and can be easily undertaken in your spare time without any stress/pressure.

A big thank you to Bernadette for tutoring the course.

Gemma Patience 3 years ago

I heard Bernadette Schwerdt on the So You Want to be a Writer Podcast and thought she sounded like she would be a great tutor. I was a little concerned I wouldn't have enough time each week for the course, but the workload was fine.

Bernadette was knowledgeable, friendly, and encouraging. I enjoyed learning the rules of copywriting and then getting in there and giving it a go.

The Australian Writers' Centre is your go-to place for courses on all forms of creative and professional writing. Each course I have completed has provided me with the comprehensive foundation, practical skills, and confidence required to seek work in the industry.

Thanks so much!

Lyndall Ryan 3 years ago

I have an interest in copywriting and looking at shifting into the area to supplement my income. I have completed various courses with the AWC and know they are great. Our tutor had a very solid background in this area so there was no doubt it would be worthwhile.

Our online tutor was excellent. We had great constructive feedback on all assignments, as well as additional tips and tricks and valuable handouts and information to move forward in this area. Greatly appreciated.

I enjoyed all of it, but I would say applying what we had covered in lessons to the assignments was really rewarding. Then getting the feedback on those was great.

It has made me realise that I am capable of taking up a path in Copywriting after completing this course, and just need to get out there and do it.

Kate Taylor 3 years ago

Bernadette is a true professional. She gives expert advice which really sticks with you - not only in the clear content she delivers, but also in her friendly, conversational tone. Her modules don't feel like stiff lectures at all, which I found really engaging and refreshing.

The downloadable audio format was great. I'm an auditory learner, so this suited me perfectly and really allowed me to get a lot out of the course. It also allowed me to listen to the modules any time - from train journeys to treadmill sessions - which was really convenient.

I've learnt to let go of the university essayist in me and be less "precious" about my writing. I now don't get so attached to what I write and I no longer feel the need to impress readers with big words and complex language. I've learnt that less is sometimes more and that plain English is more impressive than verbose academic English.

I'm looking forward to doing the Content Writing Course next and continuing to improve my writing skills.

Wendy Cheek 3 years ago

I thought Bernadette was wonderful; her commentary was supportive, measured and extremely insightful. I appreciated her humour and how authentic the whole course was!

I enjoyed the practical aspects with current resources threaded throughout the modules.

I'd never considered this style of writing till now - after reading the reviews and doing the course - it's a real possibility.

I really liked all the resources that were provided - but again Bernadette was so easy to listen to - great presentations.

The AWC is a very comprehensive, professional organisation that provides you with so many potential opportunities - should you wish to take them.

Janelle Ballenden 3 years ago

I really liked Bernadette - very down to earth with a good sense of humour - easy to listen to and her presentations were easy to follow. She was a great tutor offering extensive and valuable feedback.

I loved the feedback - not just for my assignments but feedback on others' assignments, too.

It's given me confidence - I've never had any formal writing training - just worked off a bit of on-the-job training and a bit of intuition. Having someone critique my work is a great boost for my confidence. It means I'm on the right track.

I'd say, 'You should do this course because you learn quite a lot in a short time, and can access the material for 12 months so you can go over any of it again at your leisure.'

Rebekah Moore-Hart 3 years ago

I was moving into more copywriting at work, and wanted to know the essentials! I've also loved writing for a really long time, and have wanted to make it more of a career.

Thanks so much for this course! It was incredibly enjoyable, and there is so much value within it.

Bernadette is so engaging, incredibly knowledgeable and warm, and I so appreciated her humour and down to earth nature. I feel like she shared so much with us and am incredibly grateful for that generosity.

I really enjoyed the structure of the course, the mercurial nature of Bernadette's delivery (because my mind works in a very similar way!), her openness, and loved the chance to connect with and learn from classmates as well. A fantastic course overall!

I feel like it is possible now to re-direct my course and choose the thing that fills me with contentment. Bernadette has made it feel possible to pursue writing as more than just a pastime, and it's incredibly inspiring to remember how bountiful it is as a path for constant learning and development.

It's an energising platform full of possibilities - you will find something that will light your light there!

Joanne Roberts 3 years ago

I just attended a 5- week Copywriting Essentials course.

Here's what happened.

    • Eyes opened - tick
    • New skills learnt - tick
    • Provided with tips and tricks of the trade to get you started - tick

(sorry, I couldn't resist trying it with a headline formula!)

I've been a teacher trainer for a long time and have been looking for a new direction for freelance work. I saw a few adverts and Facebook posts for copywriting and it piqued my interest. I was attracted to this course in particular as it was through the AWC.

The course was comprehensive and I loved how you could download all the audio files, handouts and the slides easily.

Bernadette is very knowledgeable and willing to share her experience with us. I loved how she is so enthusiastic about her industry. It was very encouraging to hear from her all the time that this is a growth industry and that anyone can do it (with some training and skill!).

Her feedback was very useful and detailed. I loved how we got to hear all the feedback of all the course members. I listened to all of them and wrote notes for each one.

I've really enjoyed being creative with words and realising that maybe this is a job that I could do. The course has given me a taste of the industry and I feel excited about maybe becoming a part of it.

Shannon Benton 3 years ago

Bernadette is an absolute copywriting superstar! Couldn't have asked for a better person to guide me on my copywriting journey.

I enjoyed her practical advice, paired with her sense of humour. She's delightful.

Megan Ralfe 3 years ago

The course provided a complete toolkit to enter the workforce as a copywriter. It was super practical, the information was generous and well-delivered, and left me at the end feeling like I could make the step into paid work.

Bernadette was excellent. She is very knowledgeable in her profession, and generous in sharing that knowledge. She communicates effectively, and in a down-to-earth way. She has developed useful templates and strategies for effective copywriting which she stepped me through logically - this built me up to a sense of competency and confidence in my ability to work as a copywriter.

I enjoyed writing creatively. I loved the excitement of new horizons and learning new skills, after a long time of same-same. I also really liked the dynamic nature of tailoring ideas to hook different target markets, and doing this quickly (challenging my tendency towards perfectionism).

Doing this course has ignited the spark of new adventure within me. It reminds me of when I was younger, when I felt there were lots of exciting things waiting to open up to me. It has made me realise how long it's been since I have felt that excitement for the unknown. Being a Mum has both expanded and contracted my universe in profound ways. The contraction has been tough, so it is great to feel inspired by new horizons!

It is a great kicking off point to begin working as a copywriter. It is a small time and financial investment to then be able to work and earn writing copy. Within the profession there is a lot of scope to start small, be flexible, and build your business as you build your skills.

Thank you, I have really enjoyed this course :)

Katia Spies 3 years ago

Bernadette has a wonderful way of breaking things down into bite size pieces and making each step seem easily achievable. She is a perfect coach for those of us who need to overcome our self-doubt, procrastination and perfectionism.

I enjoyed the well-structured step-by-step breakdown.

Thank you AWC and Bernadette. No doubt you will see more of me.

Emilie Deacon 3 years ago

I was looking for something accessible that I could manage while working full-time crazy hours that change without notice. I reviewed the material the course would cover and thought it would be perfect. It didn't disappoint.

Bernadette was great - such a knowledgeable lady.

My mind is somewhat blown at how much there is to learn on this topic and how much I have yet to learn.

My entire life has been spent writing for a specific purpose, be it in news reporting or compiling statements and briefs of evidence for trial, and yet, copywriting was completely new to me. The strategies and processes in the course were extremely helpful and I learned just how much I still have to learn.

I got so much out of this - I can't think of a single reason why you wouldn't do it. Thankyou!

Carolyn Hall 3 years ago

I thought the tutor was great and explained everything very well.

I always had the stigma that I was bad at writing, but with the process she taught us, I now have a method to follow.

I enjoyed the assignments and realising; hey, I can actually do this!

I got a lot out of the course - working in the same industry a lot of information was not new to me, but it gave me a huge dose of confidence to say, "I'll take a crack at that" and I did and it actually worked.

Callum Methven 3 years ago

There was not a wasted word in any of the lectures. It was far more interesting than I expected it to be.

The tutor was professional and approachable.

I now feel confident enough in my copywriting abilities to start looking for work in the field.

It is a fantastic opportunity to upskill with the help of a reputable institution.

Michelle Thomas 3 years ago

Bernadette knows her stuff. She explains tough concepts in an easy to understand format. Her calming and warm nature squashes that inner critic and helps you focus on learning and giving it a go. The cadence of weekly assessments keeps you motivated.

It removes the belief that you need to be feeling creative all the time to write. It shows how through logical steps and appropriate groundwork you can get it done. It prevents writer's block. It also makes you look like a professional.

It's easily digestible; you can balance it out with work and home life and in your own time. It provides foundational knowledge to help you on your journey as a copywriter - but you get out what you put in - do the work!

Thank you!

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