Steven Lewis is one of the most experienced copywriters working in Australia today and was one of the world’s first web copywriters. Yes, he’s that old, but in a good way because he’s been around and he knows what works and what doesn’t.
Steven is a master of writing emails that get noticed and creating content that connects and converts.
In this episode, Steven Lewis, founder of Taleist and The Obvious Choice, shares his expertise on writing emails that get opened, creating newsletters that build loyalty, and using AI effectively to complement your copywriting skills.
From his early days as one of the first website copywriters to his current role running a copywriting agency, Steven’s no-nonsense approach will challenge conventional wisdom and provide actionable insights. If you’re ready to up your game and make your writing stand out, this episode is for you.
You’ll learn:
Steven’s 3-step structure for creating engaging emails that build trust and drive action
Why plain-text emails and conversational subject lines outperform flashy designs
How to deliver meaningful content without giving away too much for free
How to train AI tools like ChatGPT to write in your tone and serve your audience better
Bio: Steven started writing for websites in 1994, putting him among the world's first website copywriters. He has been writing professionally as a journalist and direct response copywriter ever since.
His journalism has run in publications like the Financial Times and Esquire on topics as diverse as adventure racing and the surveillance state. Today, Steven runs the copywriting agency Taleist, which concentrates on making clients’ phones ring by highlighting the clients’ differences in the ways their markets care about.
Additionally, Steven has lectured in PR and journalism, and his book on public relations has been taught at Sydney University and translated for international distribution.
Today, Steven's journalistic, research-based approach to copywriting services informs Taleist’s unique process and popular online copywriting courses, as well as courses in using ChatGPT for marketers and communicators.
Most recently, Steven founded The Obvious Choice, a community for consultants, coaches, and small business owners who want to cement themselves as the obvious choice for their ideal clients.
Fun Facts About Steven:
Steven built one of the first websites in the world
His whole approach is about ridding the world of bullshit, one sentence at a time
He’s an early adopter of technology and had a blog when they were still called ‘zines’ and five podcasts before there were iPhones
