Sales pages – we’ve all heard of them but do you really know what they are, what they’re designed to do, how they’re different to other web pages, and more importantly, how to write one?
Ash Chow is a sales page expert – she’s the ‘go to’ copywriter for those looking to write high converting sales pages. In this episode, Ash gives us the low down on everything you need to write a sales page and shares with us her unique 5-step formula for doing it quickly and effectively – from writing the hero section to addressing audience objections, Ash breaks down the essential elements of a sales page, shares her proven process, and discusses the strategies that make sales pages stand out.
Whether you're new to copywriting or looking to sharpen your skills, Ash’s insights will inspire and empower you.
You’ll learn how to:
Understand the purpose and structure of a sales page
Differentiate sales pages differ from other web pages
Use Ash’s 5-step process for writing sales pages
Meet your audience where they are at and guide them towards a solution
Write a compelling hero section and lead
Build trust through writing effective bios, testimonials, and objection-busting sections
Create clear and irresistible calls to action
Avoid common mistakes when writing sales pages
Adapt sales pages for B2B vs. B2C audiences
Write sales pages for live launches and evergreen offers
Offer VIP intensives to generate immediate revenue
Structure VIP days to maximise efficiency and offer great value for clients
Bio: Ash Chow is a sales page copywriting expert who helps personal brands, coaches, and creators craft high-converting pages with empathy and strategy. Her work empowers clients to connect deeply with their audiences while driving impactful results. From creating courses to running live launches, Ash’s approach combines storytelling with actionable strategies that deliver measurable success.
Fun Facts:
Ash transitioned from a career in law to copywriting, driven by her love of storytelling
She is currently exploring Europe as a digital nomad with her husband
Ash’s unique VIP services have become one of her most popular offerings, helping clients achieve incredible results in record time
