Podcast: So You Want to be a Copywriter

In Episode 004 of So You Want To Be A Copywriter: How do two Israeli brothers with no money, basic tech skills and patchy English build some of Australia’s most successful online businesses, with a combined exit valued of more than $1 billion? You may not know their faces but you’ll certainly know the brands they build – catch.com.au, Menulog, Scoopon and Luxury Escapes. What’s more, they did it on a budget and spent virtually zero on marketing. How did they do it? With great copywriting, an entrepreneurial mindset and a passion to create a successful business.

In Episode 003 of So You Want To Be A Copywriter: People love being a copywriter for lots of reasons – it’s portable, you can write from anywhere, you don’t need a degree in writing and it doesn’t matter how old you are. But the real reason why people like writing copy is because it’s so well paid, especially when compared to traditional writing work like journalism, creative writing and feature writing.

In Episode 002 of So You Want To Be A Copywriter: Ben Keenan is one of Australia’s leading brand strategists, creative directors and copywriters. He also happens to have got his start in advertising by completing my copywriting short course over 15 years ago! Which just goes to show what can happen if you hang in there and persist!

In Episode 001 of So You Want To Be A Copywriter: What is copywriting? Why are so many people interested in becoming one? What does it take to become a successful copywriter? Is it possible to make a living from copywriting? How can you get started as a freelance or ad agency copywriter?