Podcast: So You Want to be a Copywriter

To niche or not to niche? It’s a question I get asked a lot so I thought I’d interview Lynne Testoni, a leading content creator and copywriter. Lynne specialises in some of the most coveted topics – interior design, homewares, gardening, food, cookbooks and much more. She has carved out

If you’re a copywriter and you’d like to expand your services and create a long term stream of income, you should consider becoming a ghostwriter. What even is a ghost writer? In many senses, a copywriter is the ultimate ghost writer in that we write content for a specific client,

If you’d like to explore how your copywriting skills can help you, or your client, write a book and become an authority in your industry, this is the episode for you. Anna Featherstone is an expert author, publicist, independent book marketer. In this podcast, she reveals her inside secrets on

From Rachel Smith, the founder of Rachel’s list It’s not every day you get to speak to the eponymous founder of a successful business but today I get to speak to Rachel, the Rachel in Rachel’s list. If you haven’t heard of it, the List is an online platform that

Would you like to sell your copywriting business for a million dollars, or even $10 million dollars? It’s possible, and Kobi Simmat is going to show us how. Kobi is one of Australia’s most successful business improvement specialists. He recently achieved a $20 million valuation and then a successful sale

Have you always wanted to be paid to travel? Would you like to stay in luxurious resorts for free? If you’d like to indulge your passion for food, wine, wellness or any other passion and get paid to do so, this is the episode for you. You may not realise

Theresa Miller is a seasoned journalist and media guru. She possesses a remarkable talent for helping individuals master the art of media storytelling. With an impressive background working for prestigious news organisations like Good Morning Britain, Sky News, and CNN, Theresa now shows business experts how to leverage the media

Attention, Copywriters! We need to address the elephant in the room: procrastination. It hinders productivity, stifles creativity and creates stress. And of course, the longer we leave it, the harder is gets to start and that creates even more stress. Meanwhile time is ticking, the deadline is looming and you

If you’re looking for practical strategies to transform your business and maximise customer growth this is the podcast for you. Amy Miocevich is one of Australia’s leading digital marketers and the author of “The Very Good Marketing Guide: How to Grow Your Business on a Budget.” In this episode I

I’ve coached over 10,000 people to become freelance copywriters. When you coach that many people, and you watch what they do with the information you give them, it’s fascinating to see what happens.  Some people take the tools and run with them and create wildly successful copywriting careers – and

Has ChatGPT made copywriters redundant? Far from it, according to Greg Baker, a lecturer in Artificial Intelligence and Computational Linguistics at Macquarie University. Greg, more than most, has his finger on the pulse on not just where ChatGPT is heading but how it actually works!   He has spent his

They say that a big business is just a small business with systems. So how do you create the systems? How do you know what systems to create? What even is a system? If you’re a copywriter looking to fast track the success of a business and want some inside

Jim Stewart is the founder of StewArt Media, one of Australia’s most successful digital marketing agencies. He works with clients like Booktopia, Telstra and Simply Energy to help them build their digital presence, drive leads and generate revenue. In this podcast, I talk with Jim about the potential of ChatGPT

Copywriters of the future! If you’d like to stay relevant, charge more and harness the power of Artificial Intelligence and human-centred design to help you write your copy, this is the podcast for you! Tait Ischia is a human-centred copywriter and designer who brings customer experiences to life through a

Launching a podcast is a brilliant way to build your copywriting business. It helps you build your authority, find new clients and create new connections with interesting and high-profile people. If you’ve ever wanted a map for how to build, launch and promote your podcast, this is the episode for

For 95% of beginner copywriters, finding clients is the bane of their existence. Well, what if I told you there was a way you could avoid all that? This approach has clients clicking on YOUR profile, and directly messaging YOU — not you painfully messaging them. No more Upwork, Fiverr,

Email is not dead, never was, never will be. In this podcast you’ll learn how to prepare a welcome sequence so that you can kick start your email automations, communicate easily with prospects and turn casual visitors into paying customers. We also take a look at the ultimate checklist of

Dani Paige started her career in the oil and gas fields of Canada and quickly realised ‘this is not going to work.’ It’s just too cold! So she did some digging, pardon the pun, found copywriting, and in particular copywriting for sales pages. She launched her business and within one

Ruth Megan started her life as a crystal healer. In her own words, she loves a bit of ‘whoo hoo’ in her life. But when she discovered that she could make a living from writing about wine, she decided to make that her career. She now spends her time visiting

After six months of being a business, Helen Knight had more clients than she could poke a stick at. She emailed me to ask me if I had any copywriters I could refer to her and she has never looked back. What a wonderful way to kickstart your copywriting career.