Podcast: So You Want to be a Copywriter

Would you like to become an expert at UX copywriting?Would you like to make money from UX copywriting?What even is UX copywriting? UX copywriting is a fascinating and super important sub-genre of copywriting that can turn a good customer experience into a great customer experience. UX stands for User Experience

In this episode I talk with Lizzie Mulherin, an experienced copywriter, brand strategist, and founder of Create Your Living on Substack. Lizzie has worked with top brands like Red Bull, Afterpay, and David Jones, and she’s here to share how she leverages Substack to build an audience, earn recurring income,

Would you like to scale your writing business and maybe turn it into an agency? Would you like to have other writers working for you so you don’t have to do the actual writing? Or maybe you’d like to get work through a writer’s agency? That’s what I’ll be talking

In this episode, I chat with Leanne Shelton, founder of HumanEdge AI Training, about how copywriters can harness the power of AI to write copy quickly and accurately, without losing the human touch.  What you’ll learn: How to overcome fear of AI: Discover practical tips to help you embrace AI

Do you struggle to price your copywriting services? Do you constantly undercharge and feel undervalued? Do you see others less talented than you getting paid more> If any of that resonates with you and you feel just a little bit annoyed that you’re not getting paid what you’re worth, this

Would you like to earn a six figure income from copywriting?  Would you like to leverage your existing career to help you find new copywriting clients?  Would you like to write about something you love and get paid well to do so? If any of that resonates, this episode is

If you’ve ever wondered what niching is, or how to niche your copywriting business, this is the episode for you. Whether you’re considering specialising in a specific industry or want to understand the benefits and drawbacks of niching, this episode provides valuable insights and practical advice to help you make

Adrian Elton is an award-winning creative who has worked for some of the world’s biggest brands including Disney, Sesame Street, Australia Post, Fairfax and many others.  Adrian’s career journey is as eclectic as it is inspiring. He started by studying interior design, transitioned to graphic design, evolved into an art director,

I’m the author, ghostwriter and coauthor of 7 books about entrepreneurship. I’ve interviewed some of the biggest names in business. Ruslan Kogan from Kogan. Gabby Leibovich from Catch of the Day. Jane Lu from Show Po. Naomi Simson from Red Balloon. Simon Griffiths from Who Gives a Crap. And many

If you’d like to launch your own podcast to promote your copywriting business, this is the podcast for you. Lyndal Harris is one of Australia’s top podcasting consultants. She’s launched hundreds of podcasts for a huge range of businesses and she’s here today to share her knowledge about how copywriters

Would you like to land a copywriting job in an advertising agency working with blue chip clients? How about working in New York in the heart of advertising land? What about using your copywriting skills to write a bestselling novel? If you like to learn how to do any of

Greg Baker knows more than most about AI and where it’s headed. As an AI futurist and lecturer in Computational Linguistics at Macquarie University, Greg educates students on the intricacies of Artificial Intelligence for Text and Vision, and blends his theoretical insights with practical applications. He helps the C-suite understand

Would you like to add copy editing, project editing and proofing to your suite of services? If so, then this is the episode for you. Matt Davies is a leading copy editor. He specialises in the health care and government sectors and has created a thriving business that lets him

Have you ever considered adding ghostwriting of business memoirs to your suite of services? In today’s episode, we explore the riveting tale behind the meteoric rise of Swisse Wellness, as recounted in the new book, “How to Build a Billion-Dollar Business” by Radek Sali, the visionary entrepreneur and former Swisse

As a leading journalist with The Age and the Sydney Morning Herald, there’s not a lot that Jewel Topsfield hasn’t written about. Social affairs, politics, immigration, education, and global affairs are just a few of her specialty areas. Beyond journalism, Jewel is a sought-after speaker, lecturer at universities and schools,

If you have a passion for a topic and would like to turn that passion into profit, you may want to build an online course so you can teach it. Amber Renae is many things. She started out as an engineer and then pivoted, seamlessly into becoming a celebrity stylist.

AI and copywriting. Everyone’s talking about it but someone who’s really getting deep into the weeds of how it all works is Leanne Shelton. Leanne is a copywriter who has taken a right turn and has reinvented her brand to become a specialist in copy and AI.  In this podcast

Anxiety. We all have it, or elements of it, but some of us have it more than others. Writers, it would seem, have more of it than most. In this revealing podcast, Kerri Sackville, one of Australia’s most prominent columnists and popular writers discusses her writing life, and in particular,

To niche or not to niche? It’s a question I get asked a lot so I thought I’d interview Lynne Testoni, a leading content creator and copywriter. Lynne specialises in some of the most coveted topics – interior design, homewares, gardening, food, cookbooks and much more. She has carved out

If you’re a copywriter and you’d like to expand your services and create a long term stream of income, you should consider becoming a ghostwriter. What even is a ghost writer? In many senses, a copywriter is the ultimate ghost writer in that we write content for a specific client,