Lindy Alexander was working as a social worker two days a week when she decided to take the course in Magazine and Newspaper Writing at the Australian Writers’ Centre. She says it’s the single most important thing she’s done in her life to turn her dream of becoming a writer into reality.
Do you have an invention or piece of intellectual property that you’d like protected? Then it’s a guarantee that you DON’T need a copywriter. (Instead, you’d want someone who specialises in copyright.) A copywriter is someone who writes words that sell – and one of the most knowledgable copywriters in
If this is a problem for you, congratulations! We’re talking about having so many ideas for articles that you struggle to keep track of them all. While some people have a hard time coming up with ideas, we know that others seem to have an unending supply of them. Ideas
If you want to make it as an uber-successful copywriter, here are 27 habits you should nurture … Put yourself in the shoes of the person you want to buy the product. Why should he or she want to buy it? What are their interests, their worries? Tap into them. Be
After becoming a first time mum, Megan Blandford, then 34, surprised herself. She didn’t feel compelled to return to her human resources role in the corporate world.
Her company wanted her to return to work full time. “I remember sitting in front of my computer one day and thinking: ‘what do I do?'” she says. “I always wanted to try writing since I was a little girl and I got caught up in this sort of sensible path of the mainstream thing people do. So I sat there and thought, right it’s now or never.”
Sipping cocktails, flying first class and jet-setting to the most exotic destinations in the world. Does that sound appealing? Well, if you’re a travel writer, this could be your reality. However, prolific travel and features writer Sue White says that it’s not all about five-star luxury and 1000-thread count sheets
Copywriting: (n) The art of writing promotional material for websites, brochures, advertisements, emailers, proposals etc. I had the good fortune to have Apple as one of my advertising clients. They asked us to come up with a series of headlines for a 24-page brochure to get rid of a bunch of
New to the world of travel writing? While it’s true that experienced travel writers get flown around the globe on someone else’s buck, you need to first gain a foothold in this competitive field. Sue White is a prolific features and travel writer. When she is not globe-trotting, she is
Relax! Everyone makes mistakes, especially when entering a new field. But wouldn’t it be great if you didn’t need to make those mistakes quite so publicly? By following the advice of our travel writing presenter, Sue White, you just may be able to avoid the most common mistakes of many
We’ve covered what to do to get those pesky late invoices paid before – and that advice is well and good if you’re actually receiving a response from your customers – but what about the ones that refuse to pay, or worse: never return your phone calls? This is the last-resort process:
So you’ve jumped into the world of Magazine and Newspaper writing, aced your pitches, written great articles, submitted them before your deadlines and now… the wait. So… when do you get paid? Well, every publication will have its own internal accounts payable policy. Scenario 1: They are quick payers. Long may they
When InStyle editor Kirsten Galliott caught up with Allison Tait in 2014, she had plenty of advice for freelance writers submitting to editors. As well as that, they also discussed the state of the industry, her typical day and her experiences interviewing celebrities! Kirsten has more than 20 years’ publishing experience across
You may have heard the expression: “Success leaves clues.” Well, what that means is: find someone who is successful at what you want to do, and copy them. It’s as simple as that. If you’re interested in becoming a highly paid copywriter, but don’t want to waste time and energy
By Liz Russell If you’re quick off the mark, you’ll have already filed your income tax return for 2015 and your bank balance is looking a little healthier. In a better world, this would mean you’re off the hook and don’t have to think about your tax affairs for the
Do you write words that sell? Or are you in a business where you need to get the attention of your target audience? Perhaps you’re writing brochures or advertisements. Well, you probably also know that advertising is expensive. So how do you make small space advertising work for you? The
As a freelance copywriter you get to do what you love: write. And it’s easy to ignore the other part of being a freelancer: getting paid (arguably as important as the ‘writing’ component!) You’d think the hard part is over, right? You found your client, worked closely with them and produced
When you start out as a copywriter it seems pretty simple. Get some clients, write some ace copy – get paid! And seriously, who doesn’t want to write for a living? But sooner or later you’re going to come across the dreaded “quote creep”. This is where your definition of the work and
This post is by Sue White, successful freelance writer and Australian Writers’ Centre presenter. It’s a freelancing paradox. On one hand, if you’re self employed, existing friends pop out of the woodwork at all hours of the (traditional) work day. “I’m having a day off, want to hang out?” or
This post is by Sue White, successful freelance writer and Australian Writers’ Centre presenter. This last fortnight at least half a dozen friends – mostly of the journo and/or blogger variety – have complained to me about their absolute lack of ability to work effectively from home. One friend started
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