Would you like to become an expert at UX copywriting? Would you like to make money from UX copywriting? What even is UX copywriting?
UX copywriting is a fascinating and super important sub-genre of copywriting that can turn a good customer experience into a great customer experience.
UX stands for User Experience and it’s the art of helping users navigate a website in the most efficient way possible. If you’ve ever been frustrated at how unhelpful a website is, or struggled to find the buy button or the contact us link, chances are those website owners never hired a UX copywriter.
If you’d like to learn how to become a UX copywriter and learn key skills to help you write better UX copy for your own website, this is the episode for you.
Susan Reoch is a seasoned expert UX copywriter with over 14 years of experience. Her career has taken her from Amsterdam to Australia, working for industry leaders like the juggernaut of tourism – Booking.com. In this episode, we explore the fundamentals of UX writing, how to design user-friendly websites, and how you can add UX copywriting to your suite of services.
Whether you’re a copywriter looking to expand your skill set or curious about UX principles, this episode is packed with valuable insights that will give you the edge on creating next level copy.
Here’s what you’ll learn:
How to understand UX copywriting:
Grasp the basics of user experience writing and its role in creating seamless digital interactions.
Learn the difference between UX copywriting and traditional conversion copywriting.
How to add UX to your copywriting suite of services:
From teaching and sales to UX writing at Booking.com, discover how Susan built her diverse skill set and applied it to copywriting.
Hear how life experiences, from architecture studies to global travel, shaped her unique perspective.
How to create a UX-friendly website:
Discover the importance of understanding client goals and user motivations.
Learn how to map out user journeys and design website navigation for optimal functionality.
How to avoid common UX mistakes:
Avoid overwhelming users with too much information.
Use customer-friendly language to ensure clarity and connection.
Learn how to make your website's purpose immediately clear.
How to integrate SEO, brand voice, and UX:
Balance user-friendly design with effective SEO strategies.
Learn tips for identifying and incorporating brand voice in website copy.
How to apply practical UX tools and techniques:
Explore resources like the Nielsen Norman Group for learning UX principles.
Understand how to collaborate with designers and developers to bring copy to life.
Bio: Susan Reoch has been writing website copy for over 14 years and teaching it inside her digital products and courses. Her unique approach, which blends conversion copywriting with User Experience, has seen her featured in top-tier publications like Copyhackers, Writers in Tech, The Freelancer's Year, and The Content Byte.
Her blog, “The UX Copywriter”, and weekly newsletter, “The UX Factor”, are go-to resources for online business owners and copywriters looking for the right words and strategy to skyrocket their success.
Fun facts:
I had so many jobs before I found my calling: teacher, retail, hospitality, I even started an architecture degree. Every single experience has given me valuable tools to be the best darned copywriter out there.
I started my business when my twin girls were 1 year old. It was and still is my biggest motivator. Failure was not an option.
The biggest website I’ve written was over 150 pages and took 9 months to write.
