In this episode I talk with Lizzie Mulherin, an experienced copywriter, brand strategist, and founder of Create Your Living on Substack. Lizzie has worked with top brands like Red Bull, Afterpay, and David Jones, and she’s here to share how she leverages Substack to build an audience, earn recurring income, and offer unique content. If you’ve ever thought about using Substack to amplify your writing business, this episode is for you.
In this episode, we talk about:
What Substack is and why it’s valuable:
Gain a clear understanding of how Substack works and why it can be an excellent platform for writers
Learn the differences between Substack and traditional blogging or newsletter platforms, and how to utilise its unique features
Monetising on Substack:
Discover strategies for building a subscription-based income on Substack, including how to structure payment tiers
Learn about setting up content behind a paywall, and balancing free and paid content to attract and retain subscribers
Attracting readers and growing your audience:
Explore actionable tips for building a loyal subscriber base, from leveraging social media to using Substack’s internal promotion tools like “Notes”
Learn how to use cross-promotions with other creators on Substack to expand your reach
Creating engaging, consistent content:
Understand how to choose compelling topics, structure posts, and find your unique voice to create content that resonates
Gain insights into creating a content schedule that fits your workload and keeps readers engaged
Personal branding and storytelling:
Learn how to build a personal brand that attracts your ideal audience, using storytelling and a consistent tone of voice
Discover Lizzie’s approach to sharing personal anecdotes to connect deeply with readers and build community
About Lizzie:
Lizzie Mulherin is a freelance writer, brand strategist, and author with 15 years of global experience. Her new Substack platform, Create Your Living, empowers writers to thrive in freelancing through practical advice and a supportive community. Lizzie has worked with brands like Red Bull, Afterpay, and David Jones, and her writing has been featured in Marie Claire, Cosmopolitan, and Australian Traveller. Passionate about helping creatives find freedom, Lizzie offers tools and resources to help writers navigate freelancing's unique challenges.
Fun facts about Lizzie:
Lizzie has lived in six cities across four countries and travelled to 55 countries
She authored the Time Out Amsterdam Guidebook while living in Amsterdam at 25
She’s a thrill-seeker, having skydived and bungee-jumped from several heights
Tune in to hear Lizzie’s journey and learn how to turn Substack into a valuable tool for growing your copywriting career and income.
