Do you struggle to price your copywriting services?
Do you constantly undercharge and feel undervalued?
Do you see others less talented than you getting paid more>
If any of that resonates with you and you feel just a little bit annoyed that you’re not getting paid what you’re worth, this is the episode is for you!
Today, we dive into a topic that many creatives struggle with: pricing their services. In our chat today Andrew Griffiths shares his insights on how to charge what you're worth and build a successful, profitable copywriting business. Andrew is a business coach and the author of a book called ‘Someone has to be the most expensive – why not make it you’, one of the best books I’ve read for how to change your mindset and management practices around pricing.
With decades of experience on how to build a high paying clientele, his practical advice will give you a blueprint for how you can always get paid top dollar for the work you do.
In this episode, Andrew discusses:
His journey from poverty mentality to running a successful business
The importance of mindset and self-worth in pricing your services
Strategies for building credibility and showcasing your value
How to handle pricing conversations with potential clients
Practical tips for increasing your rates and attracting better clients
Why consistency in your business is critical to success
How to differentiate yourself in a competitive market
The importance of doing what others aren't willing to do
About Andrew:
First and foremost Andrew is an entrepreneur. He bought his first business at the age of 17 and he’s been in business ever since – giving him over 40 years of experience. Andrew is most well known for the 14 international bestselling books he has written and had published which are sold in over 65 countries. He has built a reputation on helping people to build business of substance across every industry imaginable. Street smart, wise, energetic and passionate about business, he has worked around the world with organisations including the likes of CBS, the European Union, Hewlett Packard and hundreds more. Andrew is driven by curiosity, he is a frustrated zoologist and a man with a big sense of humour.
