Would you like to earn a six figure income from copywriting?
Would you like to leverage your existing career to help you find new copywriting clients?
Would you like to write about something you love and get paid well to do so?
If any of that resonates, this episode is for you.
In this episode I talk to Sophia Auld, a health and medical copywriter who turned her 25 years of healthcare experience into a successful copywriting career. Sophia shares her unique journey and provides valuable insights on how to pivot your career and harness your background to succeed in the copywriting industry.
You’ll learn how to:
Transition from one career to another
Leverage your existing skills to find lucrative copywriting clients
Price your services
Choose a niche that inspires you and pays you well
Cold call clients using an easy-to-follow email pitch template
Create a point of difference from other copywriters in your niche
Discover your ‘why’ that will help you overcome self-doubt and imposter syndrome
Market your business on a budget
Use simple business development techniques to find a consistent stream of new clients
Avoid rookie errors when starting out
About Sophia Auld
Sophia Auld writes accurate, persuasive copy to help ambitious health and medical brands prove their expertise, educate customers, and grow their sales. With 25 years of experience in healthcare, Sophia brings a deep understanding of the sector, adding significant value to her clients. Her superpower is translating complex medical jargon into plain English. She has written for NSW Health, Deaf Children Australia, Healthscope, Vic Health, Philips Healthcare, HCF, Bupa, GSK, Air Liquide Healthcare, and more. Her work has appeared in the Saturday Paper, MiNDFOOD, Good Health, WellBeing, Breathe, and the New Daily. Outside of work, Sophia enjoys bushwalking, going to the gym, reading, drinking coffee, and spending time with her family.
